I found two blog posts this morning on how to evaluate someone’s claim to be a social media expert. One post was by Chris Kieff – a widely followed blogger and another (rebutting Chris Kieff’s post) was by Danny Brown. In my opinion, both these talented guys missed the number one qualifier in evaluating a social media expert. —> Getting Results.
You can’t evaluate a social media expert without examining his or her results using social media – any more than you can evaluate a carpenter without looking at a product he made that demonstrates his carpentry skills.
To evaluate a Social Media Expert, ask the expert these three questions:
- What results have you attained that equate to revenue? Anyone can rack up friends, followers and connections. What have you done with those connections that led to money in the bank? Read more