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Posts tagged ‘social media’

24
Mar
This social media is sapping my time

5 tips for Getting the Most Out of Social Media

You will never find enough time for social media if you don’t see the value in using it.  See How to Find the Time for Social Media for more on recognizing the value. Since I see value, I carve out time for social media, but have also found ways to snatch snippets of time most people throw away.  I also use some tools that maximize the power of social media.  Here are five tips on using time wisely and taking a few shortcuts. Read more

22
Mar
Clock at Clerys - Dublin

How to Find the Time for Social Media?

One of the top three questions I’m asked about using social media platforms is, “How do you find the time.”  I always answer by saying, “We all have the same amount of time. I find value in using social media.  If you found value, you’d make the time?”  Of course, I’m writing this blog post at 6:37 am, and I’ve been at my desk since 5:00 am.  I have to attend to social media and correspondence (email) before I start my day job, which many of you know involves getting on the road to visit clients in the “field” known as the Eastern Shore. Read more »

6
Apr

5 DOs and Don’ts of Facebook Pages

Facebook PagesYesterday, I noticed two thirds of the posts on my Facebook Newsfeed were from PAGES not profiles. Some pages had posted 3 to 7 times that day alone. The posts ranged from direct marketing (new promotion, special offer, we’re great) to arbitrary posts with links and videos attached.

Today I noticed a PAGE had a third party application called FeedBlitz attached to its PAGE where entire blog posts were fed into the Facebook PAGE status.  I got three today – combined word count – 1234 from those three posts.

I fear there’s some trainer out there saying, “Shove content at people any way you can – Facebook, Twitter, Blogging, LinkedIn.  In fact, hook them all together with one application to really maximize the power.”  They’re maximizing power, all right.  But it won’t reflect well on those shoving the content.

It’s so annoying. As a Facebook user and as a writer, I get that PAGES can assist an overall marketing plan and help businesses and organizations, but if you annoy potential customers / members, and force them to hide you or unlike your PAGE, what’s the point?

Read more »

19
Nov

3 Questions to Ask a Social Media Expert

Social Media ExpertSocial Media Experts have no credibility if they can’t get some measurable result using social media themselves.

I found two blog posts this morning on how to evaluate someone’s claim to be a social media expert.  One post was by Chris Kieff – a widely followed blogger and another (rebutting Chris Kieff’s post) was by Danny Brown.  In my opinion, both these talented guys missed the number one qualifier in evaluating a social media expert.   —> Getting Results.

You can’t evaluate a social media expert without examining his or her results using social media – any more than you can evaluate a carpenter without looking at a product he made that demonstrates his carpentry skills.

To evaluate a Social Media Expert, ask the expert these three questions:

  1. What results have you attained that equate to revenue? Anyone can rack up friends, followers and connections.  What have you done with those connections that led to money in the bank? Read more »
9
Sep

Why You Shouldn’t Hide Your LinkedIn Connections

You Are DumpedControlling the visibility of your connections is an option LinkedIn offers. I discovered this when I scanned the connections of an existing LinkedIn contact and found them hidden, except for the few connections we shared.

Why would I be scanning this guy’s connections?  For new connections, of course. Scanning someone’s connections is like going to a networking event at his home or office.

The reverse is true when someone scans your connections; you’re inviting them into your social world – in LinkedIn’s case – your professional world.  That’s what social media platforms are all about – connecting through others.

WHY HIDE YOUR LINKEDIN CONNECTIONS?

So hiding your connections from your LinkedIn contacts is the equivalent of inviting your friends to a networking event, but telling them to sit in a closed room where they can only talk to people that you both know.  Who needs that? Read more »

18
Aug

6 Ways to Become a Social Media Power User

Become a Power UserEverybody is using some form of social media these days.  But how many are getting a return on the time invested?  How many are social media power-users?  Here’s six steps to getting the most our of social media.

At a recent training session, I reviewed my Facebook newsfeed with with the class.  Several remarked later how cumbersome the newsfeed appeared with my having to sort through so many commercials.  With over 880 friends and over 100 Pages, it’s hard to keep my  newsfeed in balance and readable. Every month or so, I go through and delete some pages, and yes … I hide some friends … I have to keep the newsfeed manageable because  I don’t want to miss the good stuff. What’s the “good stuff?”  The posts from the people I care about most. Read more »

19
May

Farming Out Your Social Media – Don’t Do It!

Dislike ButtonPaying someone to tweet and post for you is like paying someone to socialize for you … like sending a staffer to a business mixer and having her wear your name tag and talk in your voice. Who wants to talk to an impersonator?  Surrogate communicators would be ignored in face to face communication … and … no surprise … they are ignored on social media platforms.

In my full time government job, I converse daily with business owners, non-profit directors and elected officials.  They all know they must incorporate social media efforts in order to compete, but many figure it’s a job they can farm out to staff. Read more »