Paying someone to tweet and post for you is like paying someone to socialize for you … like sending a staffer to a business mixer and having her wear your name tag and talk in your voice. Who wants to talk to an impersonator? Surrogate communicators would be ignored in face to face communication … and … no surprise … they are ignored on social media platforms.
In my full time government job, I converse daily with business owners, non-profit directors and elected officials. They all know they must incorporate social media efforts in order to compete, but many figure it’s a job they can farm out to staff. Read more