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Posts tagged ‘marketing’

Why Most Powerpoint Presentations Suck

5 tips for PowerPoints the Don’t Suck

Last week I spent hours pouring through 388 pages of Rick Altman’s 2nd edition of Wy Most Powerpoint Presentations Suck: and How You Can Make Them Even Better.  I cried heavily, the sad truth revealed.  My presentations suck.  I was guilty of too much text, too many bullets, reading from my slides, bad design templates and inadequate font size.  Thank God I didn’t suffer from the scourge of animation .. I’ve always hated Powerpoints with animation. Read more »


Two-Faced Book – Having Two Profiles

Two-Faced Book - Having Two ProfilesSimply put … No – you should not have two Facebook Profiles!

I have seen many people try to do this, and never seen one person do both successfully.

MY PREMISE:  The benefit of using Facebook for business is networking, not marketing.

Lots of folks disagree with me here, so please understand this is the platform from which I speak.  Direct marketing with social media – i.e. trying to advertise or sell services through Facebook, Twitter, LinkedIn – rarely works.  Usually it offends people and they defriend, hide, unfollow or disconnect.  Trying to sell directly on social media platforms is similar to doing the same at any other face-to-face networking event.  It’s offensive.  People didn’t come to the event to become your customer. Read more »