I have seen many people try to do this, and never seen one person do both successfully.
MY PREMISE: The benefit of using Facebook for business is networking, not marketing.
Lots of folks disagree with me here, so please understand this is the platform from which I speak. Direct marketing with social media – i.e. trying to advertise or sell services through Facebook, Twitter, LinkedIn – rarely works. Usually it offends people and they defriend, hide, unfollow or disconnect. Trying to sell directly on social media platforms is similar to doing the same at any other face-to-face networking event. It’s offensive. People didn’t come to the event to become your customer. Read more