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February 28, 2013

Facebook Dumps Fakes and Spammers

Facebook Defriend

I recently heard a seminar speaker say, “Facebook is dead.  People are leaving in droves.”   This particular speaker also said that she used Facebook exclusively to promote her blogs and writing.  I can vouch for her being a successful blogger – one who taught me a thing or two – and someone I like and enjoy talking to.  But there’s been a problem growing on Facebook.  There’s a steady group growing – a group of Facebook users who collect Facebook’s limit of 5000 friends and then became a “one topic poster” – the topic being – them, or their business.  These people are only interested in Facebook’s ability to directly market their content.  PERIOD.

To me – it’s SPAM. 

Facebook’s core mission is to be a social network, not a marketing channel.  They’ve made adjustments to the platform that doesn’t reward the ones who want to push marketing copy.

And the people aren’t l that the speaker mentioned above referred to aren’t the traditional users.   The drop in Facebook users came from Facebook deleting fake accounts (used for SPAM) and making it more difficult for SPAMMERS to be successful.


SPAM is unwanted content in a private communication stream – junk mail in your mailbox, telemarketers on your telephone, SPAM in you inbox, sales flyers in your fax machine ….and unsolicited opinions, sales pitches for products and services, and political rhetoric in your newsfeed, twitter stream, and inbox.  Oh… and now it’s also the millions of SHARES for this Macbook Pro or cowgirl boots or diamond ring or fly-fishing rod  that “friends” might win if they share share share (advertise) ad nauseum on Facebook.  Vendors are playing on the good nature of Facebook users who love their products to SPAM their friends to death.

And even if these poor saps do win … is it worth being part of a collective effort that puts your friends through that kind of hell?

SPAMMERS would say “yes.”  SPAMMERS are not interested in socializing or making friends.  They’ll tell you they don’t have time to be “friends” on Facebook.  They intend to ram crap through your newsfeeds because it puts more eyes on them, increases their exposure, and does so at your expense.  AND they don’t want to be your friend.

Google+ HELL – Perhaps this is a good time to mention how much I HATE that Google+ encourages people to go beyond sharing content with one’s circles but adds an option button to “share with your circles but also junk up their inboxes with your very important content in case they didn’t check their Google+ feed.”  <– Attention Deficit Disorder kicking in here.  Now, back on track.


So if we all hate SPAM, why doesn’t it just fade away?  Talk to a pro-spammer and they’ll explain that SPAM actually brings results.  It’s free and easy to build a campaign, and it tends to work especially for things people don’t want to publicly admit they need or want – weight loss solutions, sexual enhancements, beauty, shopping deals, quick business gains.  So a free SPAM blast will bring customers and the SPAMMERS don’t care about the people they annoy.

Facebook spammers are people whose sole purpose on Facebook is promoting their own agenda – stuff they sell or stuff they want to promote (religion or politics or I’m on Facebook and have a lot of friends so let me tell you how great my friend’s business is).  KEY WORD here is ONLY.   We all promote our stuff, express our options and give recognition to others – but it’s part of the social mix in conversation.  It’s piece of what we communicate.  Facebook spammers ONLY promote and sell.  Any interaction, posting, or  commenting is done specifically for that purpose.

Facebook spammers are the bores in a virtual network.  They are the virtual characters who mirror actual characters who show up at a party and talk only about themselves.  When you see them coming toward you, you run.  They are the high pressure salesman who always gets recognized for high sales, but always has to keep pushing pushing pushing for the new sale, because he’s failed at building the strong customer relationship along the way … a relationship that advertises on his behalf and builds repeat sales.

If you have more than a few of these types as friends on Facebook, it just craps up your newsfeed.  Recently, there were so many, that Facebook had to put its virtual foot down.


Another comment I heard in the same training session came from an attendee who complained that Facebook made changes to the PAGES feature after she “did all the work.”  It caused her to lose money – reduces her revenue stream immediately.  Bad Facebook!  How dare they!

My question to her is, “How much did you pay Facebook to build that Page platform?”  Why do they owe you anything? You used a free platform as did millions of businesses to increase visibility for your product or service and engage potential customers.  Why should you get that for free?  After millions of businesses built Facebook pages and then hired marketing firms to inject marketing (non-social) content onto the pages, the poor Facebook users were getting inundated with ad copy in their newsfeeds.

Even my husband said, “All I get are these ads.  I hate this.  Why do I care about beauty products?”  I explained that he LIKED “so-and-so’s” page and she sells beauty products.


When the masses complain about too many ads and SPAM, Facebook listens.  And the spammers received their limitations via new terms of service and less automatic visibility in the PAGES feature.  Actually, a business that is social – or is engaging people in commenting – gets greater visibility in PAGES now.  The more people who comment on a post, the more FREE visibility that post gets.  So writing engaging content that people actually want to read, is still the old standard for success with Facebook.

I’ve also found that the Promote this option on a post has really paid off for giving my blog posts exposure.  I like that Facebook has reeled in the SPAMMERS.  And it’s still a great platform for finding the conversations in your niche, finding the need in your customer base and engaging in conversation that drives my particular industry sector.


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