Marketing genius, Chris Brogan states today in his blog post Is It Moving You Forward that Facebook and Twitter aren’t helping him in his successful marketing career. He further states that blogging and email marketing are generating results. He asks the question …..”Is this moving YOU forward?”
So ask the same question of yourself. Is using Facebook, LinkedIn or Twitter moving you forward with your goals for business? My answer would be a resounding YES, but I’m not surprised by Chris’ post because it makes sense. Chris is using Blogging and Email Newsletters for MARKETING – because that’s what Chris does. These are platforms where you can “ask for the order” where asking for the order can appear offensive in social media platforms like twitter and Facebook.
Virtual Networking – The Power of Facebook and Twitter
Facebook, Twitter and LinkedIn move me forward because I try use them for NETWORKING – not marketing specifically. If I do “ask for an order” – that is for my connections to attend an event, buy a book, have me speak at a function … those requests are sparse compared to my interest in others on the networks (or at least that’s my goal).
Networking makes a huge impact on my business – thus the huge impact on “moving me forward” in my overall business goals. I’ve become a magnet for opportunity with scores of speaking requests, blog post requests, article requests, job opportunities and my book sales tripled the projections set by the publisher. All of these things add up to money – cash – payment. Because of the strong connections I’ve made with people on Facebook, LinkedIn and Twitter, opportunities have flowed (maybe) gushed toward me.
Mindie Burgoyne is a writer, speaker and trainer on marketing for small business. By day she works for the Maryland Department of Business and Economic Development, and in her off-time she writes, speaks and trains on the uses of social media in marketing and how to maximize travel fun off the beaten path. She is an avid Baltimore Ravens fan leads tours to Ireland every year with her husband, Dan Burgoyne. Mindie and Dan have six children, eight grandchildren and three furry dogs. They make their home on Maryland's Eastern Shore.